Omaze runs prize draws in the UK in partnership with charities, offering participants the chance to enter for a variety of potential prizes.
This blog explores how these draws work, explaining the process of entering, how winners are selected, and the rules that govern the campaigns. It provides context about the structure and mechanics of Omaze draws, which can be helpful if you are interested in understanding how entries and outcomes are handled.
By outlining how the system operates, this blog sets the stage for a look at some key aspects of participation and prize selection.

Omaze is a commercial platform that facilitates fundraising through prize draws. In the UK, it partners with registered charities to offer prizes that can include houses, cars, or experiences. Participants gain entries either by paying a fee or submitting a free postal entry if available.
It is important to note that Omaze itself is not a charity. A portion of each entry fee is used to cover operational costs such as marketing, administration, and prize procurement. The remaining funds are provided to the partnered charity according to the terms of each campaign. This distinction separates Omaze from traditional lotteries or direct donations. Each campaign is run in compliance with UK prize competition regulations, rather than gambling laws.
Participants may want to review the specific terms and conditions for each draw, including entry deadlines, prize details, and eligibility, as these can differ between campaigns.
Omaze does not publicly release exact figures for the number of entries in each draw. The total entries can vary widely depending on several factors, including:
For example, a house or large cash prize may attract more entries than a smaller prize.
Because there is no public record of total submissions, there is no way to calculate an average monthly participation number, or an average number of entries per draw. This means that while some draws may be highly competitive, others could have fewer entrants. Each entry, whether paid or free, is treated equally in the draw.
Winners in Omaze draws are selected using a randomised process once the campaign period has ended. Each entry is assigned a unique identifier, and a computer-based algorithm typically selects the winning entries from the pool. In some campaigns, third-party oversight may be used to verify the integrity of the selection process.
Once a winner has been chosen, they are usually contacted via the contact details they provided during entry. This could be by email or phone. Participants must ensure their information is accurate to allow for notification. After confirmation, winners may choose to have their story shared publicly, although this is optional.
Because draws are random, all entries have an equal opportunity to be selected. Past entry behaviour, donation amount, or other factors do not affect the outcome.
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The probability of winning in an Omaze draw depends entirely on the number of entries submitted. Each entry is treated as a single chance to win, and the total number of entries submitted determines the likelihood of any one entry being selected. For example, if a draw has 10,000 entries, each entry represents a 1 in 10,000 chance of winning the prize.
Adding more entries can increase the number of chances you have in the draw, but it does not guarantee a win. Odds in Omaze can differ significantly from one campaign to another, depending on the number of participants and how many entries are allowed per person. Because Omaze does not publish total entry numbers, it is impossible for participants to calculate precise odds.
Draw-based games like Omaze are determined by chance, and outcomes are unpredictable. Understanding that there is no strategy that guarantees a win can help maintain realistic expectations when entering.

Free entries in UK Omaze prize draws are treated the same as paid entries and are fully eligible to be selected as winners. UK prize competition rules require that all participants have an equal opportunity to enter, regardless of whether they make a payment.
To submit a free entry, participants must follow the instructions for each specific campaign. This can involve completing an online form or sending a request by post. Each submission is assigned a unique identifier and is entered into the same random selection process used for paid entries.
Guidance on how to submit a free entry, including any postal requirements, is available on Omaze’s official postal entry information page. Being a free entrant does not affect the chances of winning, as the selection process is based entirely on chance.
Deciding to enter an Omaze draw is a personal choice. The platform offers an opportunity to contribute to a charity, while potentially being selected for a prize. The likelihood of winning is low and cannot be predicted, as draws are entirely random.
Some participants may value the chance to support charitable causes or to participate in a draw with a well-known prize. Others may enter for entertainment purposes, understanding that the outcome is uncertain.
Before entering, it may be helpful to review the terms and conditions of each campaign, including the potential prize details, deadlines, and how proceeds are allocated. Each draw is different, and campaigns can vary in both size and structure.
Responsible Play Reminder: Draw-based games, including Omaze campaigns, involve chance and outcomes cannot be guaranteed. Entering should be treated as a form of entertainment, rather than a way to secure financial gain. It is important to consider your budget and only spend amounts you are comfortable with. Understanding how entries, odds, and prizes work may help you make more informed decisions about participation.
*All values (Bet Levels, Maximum Wins etc.) mentioned in relation to these games are subject to change at any time. Game features mentioned may not be available in some jurisdictions.
**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.